How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Blog Entrepreneur Blogging Is the Perfect Internet Business

If someone were to tell you that you could create a global business, completely for free, with nothing more than the tools you already have, and the investment of your time, you’d question their sanity.

Nevertheless, it’s true. If blogging appeals to you, you can create a viable Internet business within a few months: for free.

Blogging is a new development in online businesses. Essentially, it’s instant publishing. Because entrepreneurial blogging is so new, you have a great opportunity to build your business before others copy what you’re doing, so get started now, and start building your own online empire.

Let’s look at five business models for your new Internet blogging business. These five models can be combined if you wish there are no rules in blogging. You can change the business model of a blog at any time, to a model which generates more income.

Each of these models has the potential to earn you a six-figure income. They are:

Affiliate blog(s)

Web publisher blog(s)

Sales blog(s)

Service blog(s)

Blog network(s)

Let’s look at these models one by one.

Affiliate blog(s)

Many businesses develop affiliate programs, because they can recruit a sales force of thousands of people, with little expense. The appeal of affiliate programs for affiliate marketers is that you don’t need a product or service you can start selling others’ products, on commission.

If you intend creating an affiliate blog, select the products that you’ll be selling before you create the blog. This is because you want to be sure that there is a wide range of products that you can promote. There’s nothing worse than developing a blog, and finding out that the well is dry: you’ve picked a niche where products rarely change, and in which the products are so standardized that there’s nothing new to write or podcast about.

Web publisher blog(s)

In this model, your blog is the online equivalent of a magazine. Just as a magazine has features and advertising, so does your blog. In this business model, your content is vital, because you’re counting on your content to attract advertisers.

If you choose to develop a Web publisher blog, you’ve got great models the thousands of magazines which are published each year. Check out a couple of your favorite magazines. Usually a monthly magazine will have a theme for each monthly issue, with two or more stories devoted to this theme. The magazine publishes its editorial calendar a year in advance, so that advertisers can line up their advertising for a specific issue.

Sales blog(s)

In the sales model, you devote a blog to a single product, or range of products. When offline companies start blogs, their blogs are sales blogs they’re using their blogs to sell their products. If you have products that you want to sell, a sales blog is an excellent business model. You could sell a product that you’ve created an ebook, a DVD, or art work or products that you buy from others, and resell.

Tax Tips for New Ecommerce Entrepreneurs

New ecommerce entrepreneurs can find them confused and confounded by the tax and accounting requirements of their venture. And thats a shame: If someones spotted a great new category and successfully built a web presence, heck, that someone shouldnt find themselves bogged down with the accounting minutia. The entrepreneur should focus on increasing traffic, expanding margins, and growing cash profits.

With that in mind, I offer up the following tax and accounting tips:

Tip #1: Dont Incorporate

A true corporationwhether a C corporation or an S corporationsaddles your business with more complicated tax accounting and a bunch of state filing requirements. You dont want to deal with this redtapeor at least not until youre profitable.

Instead, operate your business as a sole proprietorship. If youre concerned about legal liability protection, note that you can setup a one-owner limited liability company, or LLC. A one owner LLC is treated as a sole proprietorship for income tax purposes.

Tip #2: Start Your Business Before Making Investments

Expenditures you make before youre actually in business-in other words, before youve got a business license and before youre selling or trying to sell your stuffarent very deductible.

Specifically, you can probably deduct the first $5,000 of these expenses. But any amounts in excess of the $5,000 must be amortized over the next fifteen years.

What this means is that you want to start your business before you start spending money on advertising, training, web development, accountants and lawyers and so on.

Tip #3: Automate Your Bookkeeping & Accounting

By lawand some people dont know thisyoure required to maintain an accounting system that lets you clearly measure your income. As a practical matter, this means you need to use a product like Quicken or QuickBooks.

But you ought to go one better than simply using desktop accounting software. Make sure that youre taking advantage of online banking and bill payment features which integrate your accounting system with your banking. As much as is possible, for example, you want to be able to move money from PayPal to your bank to QuickBooks simply by typing a few keys or clicking your mouse a few times.

Tip #4: Hire a Payroll Service Before Hiring Employees

Many successful ecommerce business owners can run their operations without employees. And if thats true for you, hey, congratulations. If and when you do need employees, however, dont try to handle the payroll yourself. Oursource the payroll to one of the large payroll service bureaus like ADP, Payroll, or QuickBooks.

These services are expensive. Figure $1000 to $2000 per year. But the services let you avoid the bookkeeping nightmare called payroll and prevent you from getting into payroll tax trouble.

Tip #5: Consider S Corporation Status After Youre Profitable

Ive written and talked much about how S corporations save taxpayers money and how the right way to set up an S corporation is first create a limited liability company and then ask the IRS to treat the LLC as an S corporation for tax purposes.

Tips Choosing Your First Business as an Entrepreneur

There is a big misconception regarding first time entrepreneurship and that is the justification that it is okay to fail your first time simply because some well-known entrepreneurs failed and then hit it big.

What is not mentioned is the number of individuals who failed their first time as an entrepreneur and never got a second shot. Therefore, you might as well make it profitable the first time around.

Thus, to ensure higher odds of entrepreneurial success, you must choose the right business.

Here are 4 tips how:

1. Don’t Let the Economy Determine What Business You Should Start

The first thing that entrepreneurs think of when starting a business is our current economic condition. Although it is hard to bypass the thought of a horrid economy and the subsequent effect on your new entrepreneurial venture, it is imperative that you not let the economy sway your decision.

This will especially prove true when the economy turns in the next few years and you are left with an average business that was overly defensive and a lot of regret.

2. Let Google Assist You In Your Choice of Business How do you truly determine market demand for the product and / or services you plan to offer?

One way to do it is to use the Google Keyword Checker. This basic site will tell you how many people are searching monthly for your product or service.

Another key element that the Keyword Checker brings to the table is the use of adjectives.

For instance, you may want to open a business selling blue widgets, but upon looking up how sought after the product is on the web, you find out that green widgets are searched for times as often as blue.

3. You Cannot Avoid Sales, Instead You Must Embrace It and Not Let It Determine Your Business Choice

A willingness to engage in sales separates the men and women from what will be future job seekers.

Entrepreneurs hate sales because for some reason they tend to be more afraid of rejection than your average Corporate Joe or Jane. Why this reason is, I cannot tell you, but to avoid human interaction, entrepreneurs will completely alter the business that they are going into.

What they don’t realize is that regardless of industry, sales is part of business and, thus part of entrepreneurship.

4. K.I.S.S. Keep the concept simple (or, to use the real phrase, Keep It Simple, Stupid). A rule of thumb for first time (and any entrepreneurs) is that if you cannot explain your business in two sentences or less, it’s most likely not going to sell.

It is very rare that people reinvent the wheel with entrepreneurship. As a matter of fact, you can count them on your fingers: Bill Gates, Steve Jobs, Sir Richard Branson and ?

The odds of hitting Pick 6 are better. In entrepreneurship, especially when choosing your first business, go for a base hit, not a home run your first time at bat.

Growing as an Entrepreneur – Entrepreneur Mindset

Many people every year attempt to achieve success with an online business. They grab a domain name, throw a hastily made website online, and then become frustrated when they don’t achieve success quickly enough. They blame it on falling for a scam, or that online businesses don’t really work. The truth is, most times it is because the person never worked on growing as an entrepreneur; they never worked on developing an entrepreneur mindset.

When you are working for someone else it is easy to think of your workday falling into a certain set of work hours. You go in, put in your time, and when the workday is done you put your job behind you until the next day. When you have an entrepreneur mindset you are constantly working on your business. Even when you are relaxing at the end of the day a part of your mind is a work on building your business.

One way you can capitalize on that kind of attitude is to develop the habit of goal setting. When you have specific goals and objectives that are clearly defined your subconscious mind can go to work making those goals a reality. When you approach your business without goals your subconscious mind is unfocused. It jumps from one problem to the next with no end result that it is working toward.

Another important part of that mindset is to understand that in order to succeed you must be willing to put in the time and do whatever it takes to be successful. While it would be nice if the claims of earning a 6-figure income while working part-time were true, the reality is much different. It is possible to build a good income, and eventually reduce the number of hours that you work, most successful entrepreneurs put in some long hours when they are first getting their business up and running.

You should also be willing to spend time each and every day growing as an entrepreneur. This means going beyond merely learning the daily tasks you need to accomplish. It means working on building your knowledge so that you understand not just what needs to be done, but also why you need to do every task that you do. The more you understand how everything works the better able you will be to innovate and move your business to a higher level. In an environment that is constantly changing, it is the people who understand the business that are able to quickly adapt to those changes.

Having an entrepreneur mindset helps give you the drive and the focus to not only succeed, but to build a business that remains successful into the future. Without that mindset you might achieve short-term success, but is your attitude and willingness to do whatever it takes that will ensure your success going forward. Growing As An Entrepreneur

Entrepreneur Marketing Tips For Creating A Sales Pitch

Business marketing is a very important part of any business that wants to stir the attention of the right customers who would someday utilize the products or services of a company. A proper sales pitch is the core of any marketing portfolio because it brings in new customers and makes the old ones stay. One of the many purposes of business marketing is to make the customers feel that they have spent their money on a good investment, namely, your product.

The first thing that an entrepreneur should do when marketing his business is to create a meaningful company statement that can make an impact on its potential clients. Your company statement should target your potential customers’ situations so they’ll find it easy to relate to your company. This will also instill confidence in them since they now feel that they can trust your company and its products.

Customers are becoming very wise because of the number of competitions in the market to choose from. Creating a quality sales pitch will lend class, integrity and value to your products. So it is important that your pitch is the exact duplicate of what your company stands for and who is it functioning for. A weak sales pitch will not capture any attention and will only be a waste of money and effort.

The key to successfully market your business is to know how to highlight the advantages that your customers can benefit from your company. You need to place your customers in every angle of your sales pitch so they would feel they’re given importance. Not only should the sales pitch provide the benefits of the product but it should also describe how it can solve specific problems of the customers. To make an effective sales pitch, make it more about your customers and less about the product.

Achieve Entrepreneur Success Get In Focus

Enlarge your entrepreneur focus and make visualizations an important part of your new daily routine. Entrepreneur success comes from having a vision, a clear mental picture of exactly what it is that you intend to realize. You have to be able to see it in your mind before you can achieve it. Imagine the outcome that you want, always focus on what you want and not the one you don’t want.

Visualise with perfect focus. Don’t just think and picture what you want in a unclear way, form the details, the feel, the colour. The more details you can place on it the clearer you will see it and the more real it becomes to you in your mind’s eye. It is without doubt one of the key critical success factors for entrepreneur success.

Most people if they would like success will generalize much too much. If you would like to have what is called success then you have to be very exact as to what you are calling success. How will you know when you have it? What will it feel like? What will you see and be when you have it? What is your measure for success? What do you need to do to achieve it?

When you take a photo and it is out of focus that photograph will permanently be hazy and out of focus. The same applies to your visualizations. When you visualise something and fail to put the details in it, it will at all times be a hazy idea without any clarity. Give your brain precise mental pictures of what you would like and your imagination will respond accordingly.

It is not about living in a dream world, it is making mental pictures of your desired outcomes. The bolder you make your images, giving them colour and making them real to you, then the more powerful you will feel towards them. Whatever you can think and believe you will be able to accomplish.

Condition yourself to expect your entrepreneur success. Almost all of the limitations that we place on ourselves are the effect of our self images. However we see ourselves, we live our life, so by changing your images you start the process of changing your self beliefs and your expectations.

Success is a habit, it is the result of developing an attitude. Attitudes are simply habits in the mind. Create your success habit in your mind, spend a few minutes each day and develop your mental picture. It is a critical success factor for your entrepreneur success.

We Want Entrepreneurs Exhaust All Financial Aid Offered by the Government of Cospedal

Highlight the gradual increase in the number of autonomous, corporations and the decline for third consecutive month of unemployment data

Spain, June 12, 2013 – The Minister of Employment and the Economy of the regional executive, Carmen Home, said today that the Law on Entrepreneurs, both in its regional and national responds to the needs of entrepreneurs and help accelerate the development of our economy.

In this regard, he said that there were many obstacles that previously prevented the employer was launched to start a business, but now, thanks to the measures taken, any entrepreneur can start your project with a simple communication prior or statement charge, making all the arrangements in the same website, you will not risk all their personal assets and pay VAT on invoices that have not been collected. In his view, these measures will contribute to that those entrepreneurs who had doubts, definitely are launched into the world of entrepreneurship.

On trade, Casero said the Governments objective is Cospedal modernize the sector and increase competitiveness. As an example of this commitment, Casero recalled the launch of two lines worth 2.5 million euros to cover the cost of salaries for workers who are employed by small businesses during the twelve Sundays or holidays that can open their doors annually, or overtime pay if the worker is already part of the template.

Within this line of support, Casero also highlighted the five actions under the Investment Plan and Employment Creation on the introduction of new technologies and the use of electronic commerce, the promotion of quality in trade, with the intended enhance the design of products that can be marketed, promoting priority trade areas, and the establishment of cooperatives between business formulas that make the sector.

Good economic data During an interview in Castilla-La Mancha Television, Home has been worth that freelancers in our region continue to exist high, the pace of hiring good-more than one million contracts since the beginning of the legislature, and the index of corporations, superior in creating regarding business mortality, as well as more than 200 people a day in recent months have found a job.

Finally, the Minister of Employment and the Economy has also stressed that macroeconomic data indicate that things are changing. Sales of industrial production in Castilla-La Mancha, the increase in sales of commercial vehicles or business confidence index indicate that the situation is corrected and we glimpse a better future, he concluded.

Press Contact: Consejeria de Empleo y Economia Media Relations Consejeria de Empleo y Economia Address: Avda Ireland No 14 512-212-1139

Wealth Attraction For Entrepreneurs Dan Kennedys Wealth Creation Strategies

Whether youre drowning in a mountain of student debt or buried under the weight of an empty retirement fund, you know its time for a change in your life. You may have already tried the popular law of attraction books that convince readers that shiny, happy thoughts are the only way to manifest wealth. If they havent worked for you, consider learning from abundance creation experts, such as the Dan Kennedy wealth attraction series. This series is truly exceptional material in its category and is well worth checking out. I promise you, it will be worth your time.

It doesnt matter if youre already a self-made entrepreneur or a regular Joe struggling to get by, No B.S. Wealth Attraction for Entrepreneurs can become an essential part of any wealth creation library. How can you use his techniques if youre not a business owner? Dan Kennedys wealth attraction books and seminars break abundance attraction strategies down into easy-to-follow steps that translate into real-world strategies. That is the beauty of this material. It is no-nonsense and easy to understand and follow. Even a newbie can take the steps outlined in Kennedys curriculum.

If youre looking for No B.S. Wealth Attraction tips and guidelines, here are the 3 places to find them:

1. Books
Kennedys No B.S. Wealth Attraction for Entrepreneurs, for many readers, has become as close to a bible as the business world can get. He presents his wealth attraction expertise in the form of dozens of tips that anyone can useno M.B.A. required.

2. Seminars
Wealth Attraction for Entrepreneurs seminar is another way Kennedy gives practical wealth-building advice. These seminars, famous for their star-studded speakers and jam-packed info sessions, are not cheap. But it is an investment, and if you use the information correctly, you increase the potential to build your bank account. Youll need to ask yourself, What is earning my first million dollars worth?

3. Members Only Website
Dan Kennedy wealth attraction advice isnt limited to his No B.S. Wealth Attraction series or his renowned seminars. He has also helped to build one of the most respected money attraction websites in the business world. The site, which does charge membership fee for different levels of information, is filled with business resources, web seminars, and access to wealth attraction groups in your area.

Its true that the Wealth Attraction for Entrepreneurs series isnt for everyonesome arent ready to hear his pulls-no-punches style. For those who are ready to start building the kind of wealthy lifestyle they deserve, however, its an investment worth considering.
Remember, too, that wealth attraction for entrepreneursor any other money attraction programdoesnt work through osmosis. Building wealth beyond your wildest dreams takes some leg work. But if youre willing to invest your time youll soon find yourself enjoying a 3-week cruise or buying season tickets for your favorite football team.

Businesses For Sale – Satisfying Your Inner Entrepreneur

New Zealanders are renowned for their entrepreneurial skills and their desire for autonomy in the workplace while building something that will create a future for themselves, their families and the wider community. With the ability to build an empire out of number 8 wire, many turn their skills to developing and building a business. However, questions do arise as to the best course of action: is it best to start a business from scratch or to purchase an established business that can be streamlined under the careful operational skills of its new owners.

There are many options to purchase businesses for sale in New Zealand which offer the investor a great opportunity to enter the world of the entrepreneur or further extend their business portfolio. One of the key benefits of purchasing an established business is that the company will have a track record of success, staff, stock and a base of customers to which the platform is set for further expansion. There is simply less risk involved when purchasing a business compared with starting a business from scratch. With an established business, the new owners take over an operation that already has a reliable and proven income with future cash generating abilities, a recognised customer base and loyal following of the business, brand and its offerings, along with employees who are familiar with the business.

When considering how the business is to be financed or paid for, it is worth noting that banks and other lending institutions are generally more comfortable lending money for the purchase of a business with a track record. This reduces the risk involved not only for the investors and lenders, but for you as a new business owner.

However, due diligence is required in purchasing any business. Just because a business has a track record of income and profitability doesnt necessarily mean that it is going to carry into the future. Careful consideration must be given to the business fit with the skill set, knowledge and lifestyle that you currently have and your desires for the future. Choosing the right business is a key step, one that reflects your experience and abilities to ensure the future success of that business.

When considering the purchase of a business in New Zealand, it is highly advisable that you seek the advice of a professional consultant from a leading real estate agency. Their experience will greatly assist you in the pre-screening process, ensuring that you are viewing businesses that not only have a viable future, but suit your needs.